Radisson SAS was created in 1994 when SAS International Hotels (SIH) joined forces with the Radisson brand for Europe, the Middle East and Africa (EMEA) in a joint branding initiative.
In 2000, Radisson SAS opened its hundredth hotel.
In 2002, Rezidor introduced the SAS Hospitality brand. Radisson SAS operated more than 150 properties at this time in more than 40 countries throughout EMEA. By late 2006, Rezidor SAS, renamed The Rezidor Hotel Group, IPO's on the Stockholm Stock Exchange.
In 2008, The Rezidor Hotel Group had a total portfolio of over 360 hotels in 55 countries.
When the name was changed in 2009, Gordon McKinnon, Rezidor’s Executive Vice President of Brands, explained that the name Blu was choice from Rezidor’s research to find a new visual differentiator to replace the familiar SAS ‘blue box’.
“The name Blu started life as the project’s working title. But it soon became apparent that it was actually the most natural of choices. It’s simple, it’s short, it’s relevant and we’ve applied it in a way that adds a certain modernity to the identity without taking it too far,” he said.
“Most importantly it also promotes our specific brand heritage by preserving the graphic ‘blue box’ which has become the recognised symbol of the distinctive characteristics of the Radisson brand in Europe, the Middle East and Africa. Radisson Blu preserves the continuity of our unique brand, while taking it that one essential step forward to more accurately represent its true position and future ambitions.”
The Hotel offers a snack bar/deli. A bar/lounge is on site where guests can unwind with a drink. Guests can enjoy a complimentary breakfast. An Internet point is located on site and high-speed wireless Internet access is complimentary.
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